Joy Akosa is the founder of Jacbell Media, which provides digital marketing services for businesses and training courses on social media marketing. She is also the founder of Legit Vendors Nigeria, an outfit that focuses on entrepreneurship development. With over seven years’ industry experience, building and implementing top-notch digital marketing strategies, she shares her plans to transform Jacbell Media into a formidable African brand with Assistant Editor CHIKODI OKEREOCHA.
It would go down as, perhaps, the most seamless and result-driven career switch in corporate Nigeria. From her quest to find out how to promote her blog and articles, including promoting celebrities she came across in her initial job as an entertainment reporter, Joy Akosa effortlessly ventured into the digital marketing space, supported, of course, by several online trainings she underwent along the line.
Today, the journalist-turned digital marketer is the founder, Jacbell Media, an agency that provides digital marketing services for businesses and training courses. Joy, who once worked for The Source magazine as an entertainment reporter and also Nigeriafilms.com as an entertainment contributor, is also the founder of Legit Vendors Nigeria, that focuses on entrepreneurship development.
Legit Vendors Nigeria has about 10,500 members across Nigeria, offering digital marketing solution and an advertising platform to mostly small and medium businesses in Nigeria.
Joy, a graduate of Mass Communication from the Nigerian Institute of Journalism, Ogba, Lagos, is also the host of Know Your Legit Vendors, which showcases entrepreneurs and business owners in the Legit Vendors community, allowing them to talk about the kind of businesses they do, and how they operate.
Even before establishing Jacbell Media in 2017, where she oversees operations to ensure they produce the desired results and are consistent with the company’s mission, Joy was an accomplished digital marketing expert with over seven years’ experience building and implementing top-notch digital marketing strategies for top brands and individuals across platforms.
Currently working with about 16 staff members, online and offline, Joy said she was poised to leverage her wealth of experience to build Jacbell Media into a formidable African brand with services that cater for businesses in Africa in the next few years.
“We already have a good audience in Ghana that is constantly growing; we hope to also have a branch office for trainings there,” she said.
Noting that many Ghanaians use her services and had registered for its digital marketing courses online, Joy also said since she started a mentorship programme this year called Jacbell 90 Days Push Group, the testimonies and feedbacks from clients have been overwhelming.
”This group teaches sales strategies, growth targets and mentorship. Over 3, 000 people have been on this group this year and the feedback has been awesome,” she said
She described her experience since transiting from journalism to digital marketing as “magical.” “Looking back in time, it’s been magical sort of. It has tremendously and consistently been a different ride,” Joy said, adding, “The experience I get every day is what makes me teach people. The experience is what has changed the lives of over 50, 000 businesses that have come across me. The experience from each business or entrepreneur I solve a problem for prepares me for the next challenge.”
Pointing out that there is no challenge she hasn’t faced in her entrepreneurial journey, she said it has been a hugely rewarding journey. She said the company has carved a niche for itself in the creation, management and delivery of top-performing social media campaigns.
“As a digital marketing agency, we deliver engaging content, increase followers, and guarantee sales. As a result, our approach always translates into more sales for our clients,” the Okija, Anambra State-born budding entrepreneur said, attributing her phenomenal rise to fame and fortune in the digital marketing space to her consistency, focus, knack for result, and ‘never-say-die-disposition.
She described herself as “one who is unapologetic about success and results, focused and a goal getter.” She said she is someone who believes everything can be done when one sets his or her mind to it. Accordingly, Joy has remained committed to her business philosophy or credo of ‘Go hard or go home. I cannot do it is not a good affirmation. Have a mindset to win.’
The success of Legit Vendors Nigeria demonstrates her winning streak and aversion for failure. Legit Vendors has over 30,000 members across Nigeria and still counting. Also, her flagship Jacbell Media bestrides Africa’s digital media space like a colossus, offering bespoke services to companies and individuals across Nigeria and beyond.
Some of the services that have warmed the company to the hearts of its growing clientele include target marketing, brand awareness, email marketing, page management, sponsored ads, and website development, among others. For instance, its websites are built to be not only visually beautiful, but also functionally effective, making its web design and development service the most sought-after by companies and individuals wishing to grow their businesses online.
The company’s brand awareness service is no less attractive to clients. “Our brand awareness campaigns are aimed at building a good relationship between your products and your target customers. We grow your brand through engagement and distribution of your content in various digital platforms,” Joy said, pointing out that brand awareness is aimed at increasing the measure of how well-known one’s brand is among a client’s target market.
Similarly, Jacbell Media’s target marketing service is top notch. “At Jacbell Media we have proven methods we utilize to ensure we market for our clients to their target market. Identifying the target market is one of the first steps to preparing an effective marketing plan. We take into note that consumers who make up the target market share the same characteristics. These could include interests, buying power, location, and income range,” Joy explained.
Under her management, Jacbell Media has become a force to reckon with in page management services, as the company helps build and manage clients’ social media pages like Instagram, Facebook, Twitter, Linkedin etc. Its email marketing is also sought-after by entities and individuals wishing to reach out to potential customers.
Ditto its sponsored ads services, which have continued to enjoy huge patronage. WithFacebook said to be the leading social media platform and the platform of choice for many entrepreneurs and marketers alike, ads created on the platform are less expensive to project clients’ brand and build demand for their products and services. Jacbell Media is obviously aware of this huge market and has been exploiting it to the fullest.
It is easy to see why this is so. For instance, an average person is said to spend about 28 per cent of his or her time on social media daily. And Facebook advertising is believed to be the best option at growing one’s business.
There are several reasons why this is so. Regardless of whether a business is new to social media or it has an existing business and one is looking for alternative ways to grow, on Facebook, anyone can advertise; it is easy to set up; one can tailor ads to suit the aim of his or her business; set ad objectives; spend within his or her budget.
Also, one’s ads can be targeted at a certain location, interest, age group, gender, demography etc.; and one can measure the success of his or her campaign – the effectiveness of the ads and the creation that brings the desired result.
For those wishing to get started with Facebook ads, Jacbell Media has been walking them through it. “Facebook offers a do-it-yourself ad for every level of expertise which literally means your ad can either be straightforward or refined, depending on what you want and how you want your ad to appear.
“In addition, you can build and run a Facebook ad using easy-to-use tools as well as track its performance. No matter the category of audience you want to reach, they are on Facebook. It also allows you to run ads across Instagam andMessenger. With a single campaign, you can get to people on other apps and websites, the company said.
It emphasised that in today’s internet-driven society, it is very important that businesses have online presence; not only online presence, but very visible and easy to find and also presenting useful content so it can stand out in the over-crowded web. According to Joy, this can only be achieved by strategic and effective digital marketing plans and strategies especially at Jacbell Media, where digital marketing is planned and executed based on objectives.
She listed some of the objectives to include increased website traffic, increased brand awareness, enhanced sales drive and/or lead, increased social media followers and engagement; be the go-to source for one’s product/service/industry. Others are increased online visibility; establish one’s company in local search; and online reputation management.
Despite achieving so much in a career that has spanned over seven years, climbing the entrepreneurial ladder was no tea party for Joy; she had to face a number of challenges like any other businessman or woman. She said, for instance, that her social media page of 120, 000 followers got disabled by Instagram for no reason, forcing her to start all over again.
“I had to start all over,” she lamented, noting, however, that “I got 9,000 followers in a month and I made over N12 million even in the midst of starting all over again.”
”A week ago, they (Instagram) released the page. Now I have two pages and it has been a blessing in disguise for me. I am overwhelmed with going from one page to the other,” she added.
Joy stated that competitive edge and staying power in the business remain her drivers. “My brand is personalised, people know the woman who doesn’t care about who you are, but cares about giving results. A woman who doesn’t take excuses, so my personality sells me,” she said, adding that she also draws strength from her supportive family, as well as her highly-trained and motivated team.
She shared her thoughts on the Federal Government’s plan to regulate the social media. According to her, the move will not work. Her reason: “You know it’s that kind of regulation that comes out and later fades away. Millions of people are using social media; it is a worldwide app or web not locally created. It will be difficult to regulate it. Look at twitter that was banned. People still use it even with the ban.”