Applications due 09/01/21
Job Description:
Location: Portland, OR, USA
About Nike Swim – Licensee of Perry Ellis International
Based in Portland, Oregon, Nike Swim is rooted in a passion for connecting all athletes* to the water. We bring our love for the water to work daily in hopes to inspire more athletes to believe the water is a place for them. We make innovative swimwear and gear for athletes who live their lives in and around the water.
Social Media & Marketing Manager
We are looking for an experienced, passionate and creative Social Media Manager to join the Nike Swim Marketing team. This individual will be responsible for developing and implementing Nike Swim’s Social Media Strategy. This role serves as the voice of the brand in the social space, creating innovative brand messaging and activations that engage consumers + influencers across social media platforms. This person serves as the team social media strategist, content generator and channel expert whose ultimate goal is to communicate our brand positioning, boost engagement and increase followers. This person has a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape – including content ideation, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms.
Responsibilities
Social Media
- Develop monthly, quarterly and yearly social media strategy for the brand – social strategies will be on-brand, innovative and utilize our unique voice/positioning
- Develop activity calendar & social media feeds for the brands across all existing channels and potentially develop strategies for emerging social media platforms
- Manage all scheduling for social marketing programs by utilizing integrated day-to-day activity plans
- Use best practices for social media to assist with the expansion of the brand by increasing both followers and engagement across all social platforms
- Review social platform performance using social media analytics and provide recommendations & regular reporting to improve
- Establish guidelines and unique approaches to each social media platform. Maintain balance of original content together with user-generated content in order to optimize consumer engagement and brand advocacy
- Monitor and respond to all brand conversations while collecting and analyzing data for ongoing campaigns
- Develop and maintain relationships with social media influencers for inclusion in our social channels
- Keep marketing group informed and up-to-date with current events in relation to social media
- Drive ideation and innovation on social voice, storytelling, and content to bring the brand’s multiple dimensions to life (across broad range of content types including video, still imagery, and animations)
- Express our company’s views and products creatively and aligned to our established voice & creative aesthetic ( this includes copy, imagery, graphics and video)
Digital Media
- Work closely with brand marketing manager in the development and execution of all paid media for use in social media channels. This includes social advertising, digital advertising and brand activations
- In partnership with the Senior Marketing Director manage all social budgeting efforts
- Serve as social brand representative for all brand and related activities
Influencer and Partnership
- Collaborate on the strategy & execution of our influencer marketing
- Leveraging influencer connections and relationship-building skills to help tell brand stories, as well as drive intent and demand for our products
- Driving how we measure success and learnings, to continue to grow our influencer marketing
- Develop creative ways to work with existing and new brand partners
Skills
- Exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms.
- Strong content creation skills (graphic design, photography & copy writing)
- Strong analytical and presentation skills
- Strong copywriting and visual skills
- SEO and HTML proficiency a plus
- Experience with translating brand positioning and messaging across key social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, etc.) and the ability to communicate a consistent brand voice within the relevant format of each channel
- Strong content creation skills (graphic design, photography knowledge a plus)
- Proficient in the following programs:
- Expert level understanding of all social media platforms including but not limited to, Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, etc
- Analytic summary and listening tools associated with all social platforms (where applicable)
- Google applications (mail, drive, sheets, slides, docs) or equivalent programs
- Google analytics
- Asset management systems and listening tools like Sprout, Sprinklr, Social Bakers, Curalate, Fanreel, Shopify, etc.
Requirements
- 5+ years of experience in managing social media in an agency or client side – preferably within fashion, apparel, retail, or consumer products.
- Bachelor’s degree is required; plus in Marketing or related fields
How to Apply
Send your resume to Susan Chapman here: https://phg.tbe.taleo.net/phg04/ats/careers/v2/viewRequisition?org=PERRYELLIS&cws=45&rid=3996
Contact Information
Susan Chapman
