Category: Audience Engagement

Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong […]

Building a big social media following is crucial for your business in this era of the internet and mobile devices. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by […]

It is easy to look at advice surrounding social media marketing and to feel as though it is a little stale. You get a lot of the same stuff regarding hashtags, frequency and providing value and it tends to all be focussed on the same three platforms it always has been: Facebook, Twitter and Instagram. […]